A carved linocut relief print in muted teal and slate showing an open book with a glowing lightbulb rising from its pages, suggesting thoughtful ideas in a calm, reflective mood.

Social Era

11 Rules for Creating Value in the Social Era

Insights from Nilofar Merchant’s book, 11 Rules for Creating Value in the Social Era, on moving beyond traditional business methods through creative social engagement.

Ideas for the Social Era

The discussion considers the challenges companies face when they own social media platforms, and the importance of creative thinking in the modern SocialEra.

Perspective in the book

Nilofar Merchant is described in the source material as a corporate director at a NASDAQ traded firm and a lecturer at Stanford.

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