Entrepreneurship and Marketing with Social Media
A look at how social platforms fit into the daily work of an entrepreneur, and practical tips for getting started on Twitter as a communication and outreach tool.
Read the Social Era notesWhy social media matters for entrepreneurs
Social media has become a regular channel for sharing, communicating, and marketing. For solo founders and small teams, it offers a low-cost way to stay close to customers, partners, and peers without the overhead of traditional media.
The blog discusses these themes alongside broader work on capacity building and training, written for aspiring entrepreneurs and recent graduates.
Tips for new Twitter users
Twitter is presented in the source material as a powerful communication platform with more than 500 million users, used to share short updates, follow conversations, and reach audiences directly.
A set of ten cool tips for Twitter users was published in the blog archive to help newcomers learn the platform quickly and use it with intention.
See social-era rulesWhat this page covers
Reach
Using social channels to communicate with customers and peers, rather than relying on traditional media.
Learning curve
Getting started on Twitter with a short list of practical habits for new users.
Marketing fit
Where social media sits alongside entrepreneurship and capacity-building work for founders.
Continue from here
- Return to the home page for the latest notes from the blog.
- Social — notes on creating value in the Social Era.