Unemployment will remain a major challenge in the third world countries. South Asia, particularly Pakistan is no exception! According to a World Bank report titled “Challenges for Youth Employment in Pakistan: Are They Youth-Specific?” globally about 23 percent of the total young work force are “young working poor,” with earnings of less than $1 a day. The report further suggests that,
“In the case of Pakistan, there is a growing recognition of the political urgency to respond to the challenges of youth employment. The challenges are multi-faceted. The transition from school to the labor market is not smooth; the youth unemployment rate is higher than the adult unemployment rate; many young people work in the informal sector as unpaid family workers, own-account, or casual wage workers; and female youth are in worse shape than their male counterparts on various employment dimensions.”
There is a large number of educated youth that can use their intellectual capabilities in engaging those fall the in category of “Poor” in entrepreneurial activities. We are seeing a number of initiatives focusing the development of social enterprises in the country.
I came across an exciting project called “The One Rupee Project”. Overarching aim of this project is “working towards sustainable Pakistan”.
Initiated by a group of students, civil society activists and professionals, this project is about brining change in the country towards the taboos of unemployment. This very enthusiastic group wants to spark a silent revolution among all Pakistanis to unite and work towards one common goal: improving entrepreneurial opportunities and creating a self-sustainable Pakistan.
Multi facet mission is to educate people, curtail unemployment, eradicate poverty and make them self-sustainable, along with inculcating civic sense.
The One Rupee Project wishes to mobilize individuals, who earn reasonable income (both salaried AND self employed), in a movement to support the cause of eradicating poverty in the next 10 years.
The group aims to generate funds through:
Organizations: Companies that can contribute by giving The One Rupee Project, one rupee on every transaction / sale generated. In phase 2 of the project, they plan to sign up retail businesses to offer discounts to The One Rupee Project, membership card holders.
Individuals: Who are willing to pay at least one rupee every day, a total of only Rs. 365 for a year. In phase 2 of the project, the individuals will be issued membership cards of The One Rupee Project, which they can avail for discounts in their favorite restaurants and outlets.
Plans, Targets & Social Investment
Funds generated through The One Rupee Project will be spent in 5 areas to make Pakistan’s fundamental foundation strong, i.e., its people:
- Primary &Secondary Education
- Higher Education Scholarship Fund
- Skill Development
- Skill Development
- Fostering Entrepreneurship
Phase I – Awareness and Corporate Partnerships – Starting from 23rd March – We’re planning a bloggers meet-up on the launch. If you intend to register yourself for the same, please head over to: http://bit.ly/FPzL6X
Phase 2 – Public donations, Retail partnerships,
Phase 3 – SME Funding & Business Incubation
It is an interesting project that could be replicated in other developing countries. To stay in touch with them, you may wish to join their facebook page:
Follow us on Twitter: @OneRupeeProject
About the author
Passionate Trainer, Blogger and social media strategist - Qualified from US Chamber of Commerce’s Institute for Organization Management, I have been engaged in Private Sector Development for over 22 years. Love reading, traveling, mentoring. Professionally, I am working as Deputy Country Director at Center for International Private Enterprise (Pakistan Office) - My blogposts cover topics related to Entrepreneurship, Management, Career and Social Media. You can join me at Google+ or Facebook.
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