Nobody is going to knock on your door and offer you opportunities. This is an era where we have to create opportunities for ourselves. We have to discover new markets, new niches and have to become expert at something. You make your own luck so stop waiting and make a MOVE, you Lazy… – Usman Shahid, CEO, WOrdzToGo
Usman Shahid is a young entrepreneur who is exploring his entrepreneurial potential using world wide web. He started as a freelancer content writer on Search Engine Optimization (SEO). With the passage of time, he realized the importance of SEO and focused on learning SEO tools and techniques. With this, he also started experimenting with wordpress and developed websites for his clients.
“I explored how they market their products, they were using Google, Facebook and YouTube and several other methods so I learnt about them and started offering them those services as well. Here is a golden tip, if you want to make money online create a problem and offer its solution. I made my clients believe that time is money and they are wasting time doing stuff that I can do for them. Their problem was indeed time and high cost of marketing. I provided solution to both of these problems and came up with a Win-Win situation.”
The business is now focusing on Internet Marketing, he develops software and markets these software using online marketing tools. He also develops business websites and sells them to potential buyers.
With the passage of time, he also diversified into his own product marketing. In 2012, he launched a clothing brand named Corrogue, does some trading and also invested in the construction business.
“I strongly believe that you should never put all of your eggs in one basket.”
Usman’s inspiration comes from Steve Jobs’s great quote “Stay Hungry – Stay Foolish –“Those words were stuck in my head and I found Jobs story just like mine. He failed, he dropped out of college and he was successful, why can’t I be successful? That was the KICK I was waiting for years and it hit me harder than I thought – Entrepreneurship to me is listening to your heart because somewhere deep down it knows what you truly want to become. Don’t listen to your heart all the time, if you know what I mean. It is about living the life you have always wished for because it gives you the mental freedom. Being an entrepreneur, you will have plenty of time to do things you have always wanted to do while enjoying the financial freedom.”
“The key challenge is to explore your potential and in our culture, we are not developed this way. People get retired from their jobs and still have no clue what they want to do. The way we are raised, the way we are taught in schools and colleges, we are never aware of our potential, we are not aware of our strengths and the fear of failure haunts us and doesn’t allow us to take initiatives.I chose this path for myself and the biggest challenge for me was to convince my parents that this is best I can do with my life. The second was to overcome the fear of failure and convince my own self that I have the potential to take it on my own from here.”
The challenge he faces today is to be creative and be ahead of the game. He is doing business in a very competitive market where demands of customers change so drastically that if he makes a single mistake or if he is late in delivering their orders, business will be lost forever!
Usman’s Key Learning as an Entrepreneur are:
- You cannot survive in isolation
- You have to be social and be in a network of people sharing your interests
- You have to be at your best and you must never hesitate going the extra mile.
- You have to work smarter not harder.
- It is important to learn, unlearn and relearn.
- You can’t always make right decisions so just make a decision and do whatever is necessary to make it right
Clearly, Usman converted his passion by learning a unique skill in to an entrepreneurial opportunity!
About the author
Passionate Trainer, Blogger and social media strategist - Qualified from US Chamber of Commerce’s Institute for Organization Management, I have been engaged in Private Sector Development for over 22 years. Love reading, traveling, mentoring. Professionally, I am working as Deputy Country Director at Center for International Private Enterprise (Pakistan Office) - My blogposts cover topics related to Entrepreneurship, Management, Career and Social Media. You can join me at Google+ or Facebook.
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