Start-up companies face many challenges right from the beginning.
Towntawks, the startup idea that we are pursuing is actually working on the junction of Technology [...]
Social media is an effective channel for Marketing and promoting brands and products. Facebook in particular is a popular platform in Pakistan. In the last couple of years, brands have realized the importance of using social media for customer engagement. However, due to the lack of a strategic vision, there is a large number [...]
Out from the college and confused. Following is an email I received last evening from a young girl who is qualified enough to start her career in Social Media Marketing or Event Management as these are considered hot careers these days. She was looking at narrow Career Choices!
Read what she says:
I have done [...]
Failures lead us to innovation and creativity! I like failures. I believe that success does not teach much, it often pushes us in a state of joy and happiness, that leads nowhere and we generally do not learn from success. Whereas failure is beautiful, every time we fail, we learn at least one a new thing [...]
As their customers are now communicating via social media, Chief Marketing Officers or CMOs have a daunting challenge these days, which is to remain on their toes, experiment, learn and introduce new strategies to support marketing functions of their companies. In simple words if a CMO engages his customers using traditional means, he will push [...]
It’s all about how quickly you are able to turnaround customer’s request or order! Customer Service is all about extending courtesies, rudeness is absolutely unacceptable!
Optimal efficiency means reduced cost of doing business and improved competitiveness. It is astonishing to see how service industry tries to keep the efficiency of service delivery processes at the [...]
This post is written by IRFAN ELAHI is the CEO & Co-Founder of towntawks
Legends say that Time is a great teacher and there can be no substitute for experience by any means. And Mentoring of start-ups all around the world are the living instances which orchestrate these legends in practical forms. In this context, [...]
What do brands discuss on social media?
Fools are those who use social media for marketing! Strong statement, isn’t it?
People are already pushed too much by TV commercials for purchasing goods they often do not need. If social media is used in the same manner, audience will switch the page the way they switch [...]
Few months ago I was approached by an aspiring entrepreneur Irfan Elahi, CEO and Founder of TownTawks, a technology venture. He requested me to mentor TownTawks team during the start-up process. I am pleased to share Irfan’s views on how our mentor-mentee relationship helped his start-up. This is a series of three to [...]
“I have spent my career working with different companies to bring their users or customers together in order to improve their overall user experience” – David Spinks
An entrepreneur originally hailing from Long Island, Spink has been involved in developing social media tools to help integrate the formal PR and marketing channels as [...]
Checkout These Recent Posts
- Small Business Start-up face challenges right from the beginning June 16, 2013
- Social Media Marketing – Some Poor Examples from Pakistan June 5, 2013
- How to deal with Career Choices? May 30, 2013
- Failures lead us to innovation and creativity May 16, 2013
- Old Marketing Theories will be obsolete soon – Social Media will Rule! May 10, 2013
- In Customer Service, Rudeness is unacceptable – Hey, McDonald’s employees, smile please! May 2, 2013
- When TownTawks Found a Mentor! April 29, 2013
- What do brands discuss on social media? April 19, 2013
- TownTawks – Start-up I have been Mentoring April 15, 2013
- How BlogDash is connecting Bloggers with Businesses April 11, 2013
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